Remove Churn Rate Remove Forecast Remove Government Remove Revenue
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Why you should never have a data room — the most counter-intuitive fund-raising advice you’ll ever…

Both Sides of the Table

A detailed financial model that shows your anticipated revenue, costs and profits (Income Statement) as well as your balance sheet and cashflow statements. Investors love to be able to see what you told them in forecasts in prior years and then compare with how you actually performed. against a broad range of similar companies.

Cap Table 336
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Your LTV Math is Wrong

Seeing Both Sides

Since I see a few common patterns of mistakes, I thought I'd add to the LTV literature and point out the top three reasons many investors roll their eyes when they see entrepreneurs present inflated, poorly constructed LTVs: 1) Your churn rate is understated. A monthly churn rate of 1%? 2) Your cost of capital is too low.

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How to Write a Business Plan

Up and Running

Your business plan isn’t complete without a financial forecast. For example, if you are producing a medical device, you will have milestones associated with clinical testing and government approval processes. An online software company might look at churn rates (the percentage of customers that cancel) and new signups.