Remove Churn Rate Remove Framework Remove Media Remove Metrics
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Let’s look at each stage of the framework and how to use it to drive and measure growth.

Retention 113
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

“We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts. Point Nine Capital uses Mention for media monitoring. I use Hootsuite to coordinate my social media activity, which consists of Teten.com, PEVCTech.com , Linkedin , AngelList , and (passively) Twitter and Facebook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Digital Customer Experience and 5 Steps to Improve It

Up and Running

You can also source testimonials and social media messages to this end. This will take tracking and examining the impact on your finances, operations, processes, and employee-related measures, along with implementing an extensive metrics framework. There are many ways to do this. Customer experience is a long-term effort.

Customer 135
article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

article thumbnail

SaaS CRO: What You’re Not Testing (But Should)

ConversionXL

Some 65% don’t trust ads, and 71% don’t trust sponsored social media ads, in particular. Metric examples: 30-day retention, 60-day retention, 90-day retention, 120-day retention, etc.; Product or onboarding milestone completion rates; Speed to first value experience. Renewal rate. LTV is a complex, advanced metric.

article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. For example, person #1 is searching for “the best social media software for automation.” In digital marketing, this will most likely be through search engines and social media. Social media, on the other hand, are browsing channels.

Customer 140