Churn Rate Marketing Pre-Money Valuation Startup 
Both Sides of the Table
FEBRUARY 15, 2016
There is much talk these days that startup valuations have decreased and may continue to do so and that the amount of time it takes to fund raise may take longer. The earlier the round, the less capital you need and the more reasonable your valuation the less time that is needed generally to raise capital.
Lightspeed Venture Partners
NOVEMBER 19, 2012
With a 15% churn rate, that suggests about $7 in lifetime value. It isn’t the formulation that is the barrier to entry, but rather the marketing positioning of an energy drink designed by, and made for Marines Special Forces. Interestingly, this new deal actually lowered the pre money valuation for the company.
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