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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . image source. Are you SaaS? image source.

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. Mobile carrier Sprint (now part of T-Mobile ) is a great case study for the effectiveness of this kind of analytics.

Analytics 106
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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. churn rate meant the company’s growth was unsustainable. Leverage what you learn to intervene with high-risk users and lower your churn rate. How to Improve Mobile App Retention Through Customization. Now to the case studies…. The Research.

Retention 106
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3 Creative Ways to Grow Your Email List

Duct Tape Marketing

This churn rate, as it’s called, is comprised of subscribers who unsubscribe, mark your email as spam, change employers (and therefore email addresses), and so on. On top of the 30% churn rate, there is a portion of your list – in many cases a significant portion – who are unemotionally subscribed.

Email 74
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. Point Nine Capital uses Qwilr to create modern, mobile-native collateral. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics.