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Traversing No-Man’s Land, The Go-To-Market Phase

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “. In the first post , we drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. As you develop your product, you must concurrently invest in market-engineering tasks.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

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The Traction Gap Framework: Four Pillars Of Startup Success

YoungUpstarts

by Bruce Cleveland, Founding Partner at Wildcat Venture Partners and author of “ Traversing the Traction Gap “ As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles.

Framework 113
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How To Build A Startup That Doesn’t Flop

YoungUpstarts

What makes it such a game-changer is that it provides target metrics, strategies and tactics that early stage startups can use to guide them through the crucial go-to-market phase. Market-Engineering. So, what is ”market-engineering”? But to win the hand, you must also be able to engineer a market for it.

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Thank you

Startup Lessons Learned

I had really debated about whether there was any value in spending the time and money to fly to San Francisco when there was a perfectly serviceable simulcast going on in Cleveland. All I can tell the folks who attended the simulcasts is that I’m not missing either the time or the money.

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Sneak preview, KISSmetrics (and more)

Startup Lessons Learned

Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned - the Conference (April 23. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,