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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

Is an average cost of 50 cents per conversion high or low? Measuring the right metrics when you’re experimenting with PPC is important. Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Is a CTR of 20% good or bad?

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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

People hate popups, but they increase conversions. Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Claire Vo: CRO Metrics for Performance and Insight. If you have 0-10 conversions, etc. To automate, you need 10,000 conversions per month ( w/ power of 80, you need 5%). Optimization.