Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI
ConversionXL
SEPTEMBER 15, 2016
Is an average cost of 50 cents per conversion high or low? Measuring the right metrics when you’re experimenting with PPC is important. Not for conversions. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Is a CTR of 20% good or bad?
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