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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

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This will then allow you to set new CPA goals and potentially allow you to bid more aggressively on certain keywords that have a better sales conversion rate than others. Measure everything (especially clickthrough rate, conversion rate and your ultimate conversion metric, i.e. the sale, not just the initial lead). The Basics.

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5 Insights from Every Speaker of ConversionXL Live 2016

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APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). 25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests.

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