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CPA

Software Review

Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

SEPTEMBER 15, 2016

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 By allowing users to vote with their clicks, we have millions of people who are helping us decide which ads are best for each search query. Increasing relevancy of your ad to (a) the keyword and (b) the user’s search query.

PPC

PPC Software Review Campaign Analytics

5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

APRIL 6, 2016

Humans do “mental accounting,” a subjective coding and categorization of economic outcomes. Social proof isn’t just reviews. Say it – Reviews, expert Q&A, audio clips / videos. Basically, you can scour the web for reviews, testimonials and unbiased discussions to steal for your copy.

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