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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 By allowing users to vote with their clicks, we have millions of people who are helping us decide which ads are best for each search query. Increasing relevancy of your ad to (a) the keyword and (b) the user’s search query.

PPC 48
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How To Get More SEO Value Out of Your Existing Content

Duct Tape Marketing

This is especially true when certain posts are just shy of reaching the first page of Google’s search results, where they could be earning you a return on your investment. Click on the “Search Analytics” tab on your Dashboard, or go under “Search Analytics” at the left and choose “Search Analytics” there.

SEO 28
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Look to forums, comparison sites, social chatter (set alerts), and advanced Google searches for your brand + competitors’ brands etc. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Increase LTV –> higher CPA.