ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This consists of dominating your competition, and out-converting by acquiring new customers in a cheaper way that your competitor does. How will you act?

B2B 94

B2B Marketing Curation PPC 94

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. In fact, I expect to see a proliferation in custom ad units from the biggest and most premium publishers as they work to capture a greater share of brand budgets.

Internet 114

Internet eCommerce Advertising Flash 114

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Do you know your customers’ internal triggers? Gravity (customer’s initial motivation). Talia Wolf: How to Create Landing Pages That Address the Emotional Needs of Customers. People hate popups, but they increase conversions.

Retention 48

Retention Algorithm Software Review Conversion 48