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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

product databases. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Blog Lead Generation Adwords Ppc' site analytics data. webmaster tools query data. marketing material. website tags and categories.

PPC 114
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5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

ConversionXL

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it.

Analytics 113