ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. You can’t beat category kings, and the only exception for this is through tech disruption. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy. Who is it for?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 2, 2018

You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Relevancy, quantifiable value and unique differentiation. Test idea #6: Emphasize wide-appeal products. Product descriptions matter.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Not necessarily.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129