ConversionXL

NOVEMBER 23, 2022

The most important factor for differentiation in CXL Live is its unique format. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. By answering this, you will define the category in which your product fits.

B2B 94

B2B Marketing Curation PPC 94

The Equity Kicker

JUNE 29, 2017

His argument is that we are at a point in the cycle where distribution is controlled by a small number of companies who limit the opportunities for differentiation via marketing. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). And the only way to reliably build great product?

Clickthrough 95

Clickthrough Distribution Differentiation Channel 95

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? If you sell commodity products, you might want to look into pulling reviews from an external site to have more of them. The same goes for products and purchases.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

FEBRUARY 16, 2012

Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. Can mention the product and/or the customer. Show the product, the hero shot or an image reinforcing your main message. Show the product, the hero shot or an image reinforcing your main message.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

Up and Running

AUGUST 19, 2016

You’ve figured out the products you want to sell. By now, you’ve probably realized that you need a bit more than a couple of product listings on Amazon to actually start making sales. There are a few things you’re going to need for your products to really take off. Product images. You’ve got an FBA business. Description.

PPC 60

PPC Campaign Sales Search 60

ConversionXL

MAY 2, 2018

You have to present your value proposition as the first thing the visitors see on your homepage, but should be visible in all major entry points of the site (category and product pages). Relevancy, quantifiable value and unique differentiation. Test idea #6: Emphasize wide-appeal products. Product descriptions matter.

eCommerce 133

eCommerce Technical Review Software Review Clickthrough 133

crowdSPRING Blog

JUNE 7, 2012

The Law of Shitty Clickthroughs – [link]. The Death of Social Proof (as a startup differentiator) – [link]. The Law of Shitty Clickthroughs – [link]. The Law of Shitty Clickthroughs – [link]. The Death of Social Proof (as a startup differentiator) – [link]. – [link].

Social Media 104

Social Media Small Business Clickthrough Design 104