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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You can’t beat category kings, and the only exception for this is through tech disruption. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This will define the problems that your product solves.

B2B 94
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Actionable SEO Tactics for B2B Startups

Austin Startup

Local SEO If your organization provides a service or product that caters to a local audience, you’ll want to maximize online exposure to drive these prospects to your website and aim to convert them into customers. Google factors in what reviews you have, if any, and the better your reviews, the higher your business listing will appear.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. In this episode, I talk with Mike Blumenthal about the technology behind visual elements in search, the role that images play today in search, and how and why you should be using images in search to your advantage.

Search 75
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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? Peer reviews matter. A 2010 study by The Nielsen Company confirmed what we already knew – people read reviews and decide by them. Not necessarily.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content is one of the best. Create product samples. Removing barriers for new customers to experience your products is an excellent way to build your base. Make it yourself. Create a blog. Create a cool giveaway.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Of all of the low-cost tactics you can deploy to raise awareness about your business and its products, writing great content is one of the best. Create product samples. Removing barriers for new customers to experience your products is an excellent way to build your base. Make it yourself. Create a blog. Create a cool giveaway.

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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. Themes can be a brand, a specific product from a brand, a service, a specific type of service, etc. Create lists of products and services and all the key details that make each product unique. Products with various attributes. product databases.

PPC 114