5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. You may want to bring this data in by integrating with your Ad Server, social network, DMP, or D3P. In the eCommerce funnel, a visitor: Comes from a campaign (with a campaign code). the conversion). Searches from products.
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