Cofounder Design Differentiation SEM 
Both Sides of the Table
MARCH 25, 2016
Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For Neopets, its simply a side-effect of their game-like product design. But its not really viral growth, even when its exponential.
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Startup Lessons Learned
SEPTEMBER 15, 2008
That requires deep value creation that is difficult to do when everyone is using the same tools, even in different ways -- value requires differentiality which requires protection as soon as someone spots the value creation, for it will be copied soon thereafter. Otherwise it's a great idea. Take a look and let me know what you think.
ConversionXL
FEBRUARY 3, 2022
Marketers following this practice start with a hypothesis, design and run an experiment, and interpret results to fuel future experiments. The growth marketer would design and run an experiment (ideating, drafting, and sending the email), and then review the data to confirm or disprove the hypothesis.
Duct Tape Marketing
JULY 14, 2022
Melissa is the CEO and Co-founder of Webinar. As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm.
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