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Distribution

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SEM

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

San Francisco CPA SEM CTO Hire

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Lessons Learned: The lean startup

Startup Lessons Learned

SEPTEMBER 15, 2008

Mark Montgomery Founder Kyield Initium VC September 12, 2009 4:21 AM Mark Montgomery said. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Otherwise it's a great idea.

Lean

Lean San Francisco Startup Continuous Deployment

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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Agile Lean

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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Software Review

Software Review San Francisco Technical Review Continuous Deployment

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

SEPTEMBER 12, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Audience San Francisco Continuous Deployment Lean

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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

SEPTEMBER 7, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Customer Development

Customer Development Engineer San Francisco Developer

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Lessons Learned: Ideas. Code. Data. Implement. Measure. Learn

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Lean DC

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How to listen to customers, and not just the loud people

Startup Lessons Learned

SEPTEMBER 14, 2008

Today, when I talk to startup founders, the most common answer I get to the question "do you talk to your customers?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco Customer Lean Continuous Deployment

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On deployment

Startup Lessons Learned

SEPTEMBER 2, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: Test-Driven Development as andon cord

Startup Lessons Learned

SEPTEMBER 1, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Developer Continuous Deployment DC

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Lessons Learned: Greasemonkey compiler

Startup Lessons Learned

SEPTEMBER 6, 2008

Ive been even more impressed by the various Greasemonkey compilers out there, that let you turn a Greasemonkey script into a full-blown Firefox extension, for easy distribution. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Lean DC

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

SEPTEMBER 30, 2008

So what does CTO mean, besides just "technical founder who really cant manage anyone?" ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. I always assumed I wouldnt manage anybody.

CTO

CTO Fractional CTO CTO Hire Technical Review

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Marc Prensky's Weblog: Cell Phones in Class

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment DC Lean

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

It was actually my co-founder Will Harvey who taught me to present this data in the simple format weve discussed in this post. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco Lean Technical Review Continuous Deployment

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Seth Godin: How often should you publish?

Startup Lessons Learned

SEPTEMBER 10, 2008

Too often, startup founders talk about how they are pushing to get to “critical mass&# and how “economies of scale&# are going to kick in. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. That’s all fine and dandy.

San Francisco Continuous Deployment Lean DC

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Not crossing the chasm

Startup Lessons Learned

SEPTEMBER 2, 2008

"In a phase change the things that made you successful before don't work anymore" It's tough to cross the chasm without "being remarkable" The distribution and word-of-mouth or word-of-mail that results from being remarkable can sometimes be the difference between crossing the chasm, or falling in and never getting out.

San Francisco Continuous Deployment Lean DC

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How to Usability Test your Site for Free

Startup Lessons Learned

SEPTEMBER 16, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Continuous Deployment Lean DC

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Waves of technology platforms

Startup Lessons Learned

SEPTEMBER 8, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Technology Continuous Deployment Lean

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Lessons Learned: Lo, my 5 subscribers, who are you?

Startup Lessons Learned

SEPTEMBER 18, 2008

I originally thought I might get some development process tips (I manage developers), but I find that Im really enjoying your business tips (SEM, listening to customers, etc.). How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. More of the same.

San Francisco Lean Continuous Deployment DC

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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

SEPTEMBER 10, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing.

SEM

SEM San Francisco Lean Continuous Deployment

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How to get distribution advantage on the iPhone

Startup Lessons Learned

SEPTEMBER 18, 2008

Lessons Learned by Eric Ries Thursday, September 18, 2008 How to get distribution advantage on the iPhone I have had the opportunity to meet a lot of iPhone-related companies lately. There are other models, in other distribution channels. On Facebook, viral distribution has proved decisive. I havent found any yet.

Distribution San Francisco Lean Continuous Deployment

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Lessons Learned: The App Store after the gold rush

Startup Lessons Learned

OCTOBER 7, 2008

Lessons Learned by Eric Ries Tuesday, October 7, 2008 The App Store after the gold rush I wrote earlier about the issue of distribution advantage on the iPhone. I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. So what can you do?

San Francisco Lean Retention SEM

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Lessons Learned: Great open source scalability tools from Danga

Startup Lessons Learned

SEPTEMBER 5, 2008

MogileFS - "Distributed (meta) file system. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. Three of my favorite: memcached - an in-memory object caching system. Pay less for storage.

Open Source San Francisco Continuous Deployment Lean

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Lessons Learned: The lean startup comes to Stanford

Startup Lessons Learned

SEPTEMBER 28, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Lean

Lean San Francisco Continuous Deployment Startup

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Thoughts on scientific product development

Startup Lessons Learned

SEPTEMBER 22, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

Product Development

Product Development Developer San Francisco Product

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Lessons Learned: Q&A with an actual reader

Startup Lessons Learned

SEPTEMBER 29, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco Lean Continuous Deployment DC

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You don't need as many tools as you think

Startup Lessons Learned

SEPTEMBER 22, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim.

San Francisco SCRUM Lean Continuous Deployment