article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. The 85,000 farmers in the cooperative are co-owners in the company. ” How do they do this? Charlotte’s Web.

article thumbnail

Telling Your Brand Story Through Packaging Design: These 3 Businesses Are Doing It Right

crowdSPRING Blog

Lee Fredericksen, Managing Partner at Hinge Marketing explains : A brand promise is an extension of a company’s positioning. Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana. The 85,000 farmers in the cooperative are co-owners in the company. ” How do they do this? Charlotte’s Web.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Disrupting VC

thebarefootvc

I agree that you want to be close geographically to your investments but it is possible to invest across borders with the right partners. Traditional pattern recognition (Stanford/MIT founder, white young male) will not work as some of the most impressive innovation is happening by people outside of this description.

article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Referrals – Ask anyone you know who may have useful points of contact for you – your co-workers, friendly customers, your social media network – they may be able to connect you with perfect interview candidates.

Marketing 162
article thumbnail

Out of the Crisis #11: Jeremy Howard on the power of masks, health policy, and data science in medicine

Startup Lessons Learned

fast.ai , the company he co-founded with Rachel Thomas and Sylvain Gugger is working to "radically democratize" deep learning by making it accessible to people beyond the tech world through courses, software and other methods. Before that I was an equal partner in Kaggle, which is a popular data science competition community.