Version One Ventures

FEBRUARY 15, 2017

Union Square Ventures – one of our favorite co-investors – added to Top Hat’s existing investors and USV’s Albert Wenger joined their Board of Directors. Generally speaking, Ed Tech has proven to be a tough vertical, primarily due to the fact that it’s hard to charge consumers (students) directly. They hustle.

Vertical 131

Vertical Technical Review Cofounder Sales Cycle 131

ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them. Let’s dive in.

B2B 150

B2B Sales Cycle Belgium IP 150

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie is the co-founder and CEO of Senior Living SMART, a full-service marketing agency focused exclusively on the senior housing and care industry. She is the co-founder and CEO of Senior Living Smart, a full service marketing agency focused exclusively on the senior housing and care industry.

Differentiation 72

Differentiation Sales Cycle Audio Networking 72

Austin Startup

FEBRUARY 23, 2019

UbiQD Founder and CEO Hunter McDaniel, PhD, explained more about how UbiGro works. There are other soft factors like sales cycle speed, marketing potential, competition, defensibility, and technology readiness level. What is your competitive advantage? Our materials are very special, and hard to make.

Technical Review 54

Technical Review Startup Harvest .Net 54

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. Fullfunnel co-founder Andrei Zinkevich says, “ABM is not that complicated, and it’s also oversimplified.”. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. The result?

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105