The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
By installing the TikTok Pixel on its website, Nolan Bros was also able to create a custom audience to retarget users who had browsed a product page in the past 180 days but not converted. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. click-through rate, of which 3.4%
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