Startup Lessons Learned

JANUARY 11, 2009

This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction.

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Case Study: Continuous deployment makes releases n.

San Francisco 68

San Francisco Lean Retention SEM 68

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

MARCH 13, 2009

In fact, in most situations its a bad idea for startups to synchronize these events. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. If the viral coefficient is 0.9, Its a one-way event, so youd better get it right. Launching is a tactic, not a strategy.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

DECEMBER 7, 2008

My responsibility at the time I joined the company was to develop a product that is to be deployed on a social network (hint hint, FB). Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.

Software Review 94

Software Review Technical Review Part-Time VPE San Francisco 94