Duct Tape Marketing

NOVEMBER 1, 2017

Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. That’s not really true, but in this episode of The Duct Tape Marketing podcast I do speak with Joe Pulizzi and Robert Rose, authors of Killing Marketing: How Innovative Businesses are Turning Marketing Costs into Profit.

Cost 37

Cost Marketing Audience Media 37

Agile VC

APRIL 17, 2011

Notable Aspects of Their Business: 1) Kayak’s an Ad Business More Than a Lead Gen Business : To some this may be semantics more than anything. Revenue Per Query: $269 RPM (revenue per 1,000 searches). Distribution revenue is CPC and CPA. . Pre-IPO Funding History: Kayak has raised approximately $235M in VC funding to date.

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

SEPTEMBER 6, 2018

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why sitelinks matter for conversions. Google’s own research has shown that, compared to non-branded keywords, brand keywords have a 2x higher conversion rate. Why sitelinks are critical for mobile conversions.

Curation 100

Curation Conversion Search Mobile 100

Both Sides of the Table

APRIL 12, 2015

DataSift was never built on a single platform and never desired or expected to be Twitter’s re-syndication provider as its sole business. Never mind that Twitter in writing specifically asked us to build this re-syndication product with them and that every step of the way encouraged us to build out the service. billion people.

Syndicate 150

Syndicate Syndication Semantic Artificial Inteligence 150