Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
ConversionXL
MARCH 4, 2020
Google Analytics shows 104 conversions. That includes how each one defines and measures sessions, users, conversions, etc. For example, “conversion rate” in Google Analytics is conversions/sessions, while in VWO and Optimizely it’s conversions/unique visitors. Issue: Google Analytics conversions are duplicated.
Let's personalize your content