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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

I wrote this because over the last decade I’ve seen a destructive cycle where otherwise interesting companies have been screwed by raising too much money at too high of prices and gotten caught in a trap when the markets correct and they got ahead of themselves. There is an inherent value that any company has.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

Look up the Time Value of Money. It can help cover customer acquisition costs and allow you to invest in your company, paying for office space, key new hires, and great SaaS services yourself. While there is no magic number, Weber’s law shows that it is approximately 10% where customers begin to become aggravated.

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