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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

I wrote this because over the last decade I’ve seen a destructive cycle where otherwise interesting companies have been screwed by raising too much money at too high of prices and gotten caught in a trap when the markets correct and they got ahead of themselves. There is an inherent value that any company has.

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Convertible Note Interest

The Startup Lawyer

Conversely, if you are raising a small convertible note round (sub $100k), then a couple extra interest points may not be that material. The purpose of interest in a convertible note is to appreciate the time value of money — not to pay the investor interest with his or her investment money.

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Constructing Pricing Strategy For Subscription Products

ConversionXL

Look up the Time Value of Money. While there is no magic number, Weber’s law shows that it is approximately 10% where customers begin to become aggravated. But you’re going to do the research anyway, of course. Annual Pricing Plans. Every subscription product should offer an annual plan.

Product 48
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The Board Before the Board

This is going to be BIG.

They should understand concepts like profitability, contribution margin, time value of money, opportunity cost, etc--so they can help anchor the conversation around high impact financial opportunities and cost effective ways to take advantage of them.