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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

Two Ways to Hold Entrepreneurs Accountable - The Conversation - Harvard Business Review Way back when the money was doled out, the team made a compelling pitch about the large market that was going to adopt their new innovative product or service. Leave a comment or reply to someone else. Fostering that dialog is important.

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The Intersection of SEO and CRO (and How to Maximize Long Term Growth)

ConversionXL

You’d think conversion optimization and SEO should play together nicely, right? In theory, conversion optimization aims to improve the user experience, which, conveniently, is what Google wants to do as well with their top search results. How do you balance traffic acquisition with conversion optimization?

SEO 48
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What Makes a Sales Forecast Credible?

Up and Running

Specifically, if you’re an app or an website for example, your drivers are going to have to do with search engine optimization, keywords, paper click, conversion rates. I’m going to look for some sense of reality in those conversation rates.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. Whats the right set of materials, conversations, etc. We were limping along at a few hundred dollars a month in revenue. "A

Customer 167
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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know? If you find yourself getting asked non-key questions, try to use your answers to steer the conversation back to the key questions. or drive traffic to that profitable destination?) what is the potential market size?

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Entrepreneur-product fit

This is going to be BIG.

Since we often invest before the big “hockey stick” traction that bigger VCs wait for, a lot of times the company is still trying to tweak exactly what service or application will take off in a given market. At First Round , I often hear the term “product-market” fit. Would they appear out of sync, disjointed, etc?

Product 68