Cost Customer Development Demand Japan 
Steve Blank
NOVEMBER 13, 2012
The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After my reading The Four Steps to The Epiphany several times, my Customer Development conviction got stronger.
Startup Lessons Learned
NOVEMBER 8, 2008
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.
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Startup Lessons Learned
NOVEMBER 7, 2008
Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. Turns out, there was aboslutely no demand whatsoever for that particular product.
Steve Blank
MAY 7, 2019
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
Startup Lessons Learned
NOVEMBER 4, 2008
Lean startups have the ability to use this commodity stack to lower costs and, more importantly, reduce time to market. Agile software development. Customer development. The biggest source of cost/time advantage that all lean companies have is avoiding building features that customers dont want.
Startup Lessons Learned
SEPTEMBER 30, 2008
If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. In my mind, theyre racking up costs (one month for that part, two months for that other part, uh oh).
Startup Lessons Learned
APRIL 26, 2009
Plus, we saw some of the intrinsic limitations of supporting such a large staff: slower cycle times, higher cost basis, and - most importantly - the ability to serve only a limited number of customer segments. For example, I recently created a customer validation exercise around the Lean Startup Workshop.
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