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Principles For Low-Budget Marketing Strategies Every Startup Should Know

YoungUpstarts

Every product must be perceived as different and unique, but without overestimating the customer’s demand for it. The Chrysler’s ATL (Above the Line), “Eminem commercial” — that cost around 12 million $— is a perfect example of a well-focused, mass marketing campaign.

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Damaged Pure Michigan Brand Impedes Economic Development

Gregg Fraley, Author of Jack's Notebook

That damage to the impression and key message of the state will cost the good state of Michigan for years to come. Outside of Detroit and a few other urban pockets in the state, it is hard to go anywhere that isn’t scenic. This is the message that is being sent to the global marketplace right now. communities like Flint.”

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The Thing I Love Most About Uber

abovethecrowd.com

In spite of all the ink that journalists, analysts, and pundits have spilled on Uber over the years, no mainstream article has focused on what I consider to be the most elegant feature of this now ubiquitous, high growth global service — no driver-partner is ever told where or when to work.

Partner 61
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26 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I came up with the name Excel Global Partners for my corporate consulting firm because of the vision I had for the company. Global – I wanted my company to have a global reach. Nowlin, Excel Global Partners ! #10- She’s in Detroit, and I’m in Buffalo: two cities known for being in America’s Rust Belt.

Naming 101