The Effects of Typography on User Experience & Conversions
ConversionXL
MARCH 16, 2014
Now, of course , this isn’t going to be uniform across all verticals. For example, in the Google/IBM study, they found that serif font Georgia was read 7.9% Even more surprising, even though Georgia & Arial are still the widely used typefaces, an overwhelming majority of font pairings are outside the traditional choices.
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