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8 Common Business Plan Mistakes

Up and Running

When you imagine a new business, you think of what it would cost to make the product, what you could sell it for, and what the profits per unit might be. We are trained to think of business as sales minus costs and expenses, which equal profits. Hockey stick” shaped growth projections. We spend cash.

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Airbnb Reflections

Reid Hoffman

For a long time, when you looked at the graph, it was almost like a classic exponential “hockey stick” curve, where it’s flat for a long time, then hits the bend and takes off. However, this course of action would have cost the company something even more important–the trust of its guests and hosts.

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10+ Trends: Recap of 2011 and What’s Next…

thebarefootvc

2011 was finally the year when the media spotlight shone on how under-represented women are in almost all power structures in business, government, technology and media – and how crucial it is that we leverage the leadership skill set that they bring to the table to tackle the problems facing the world today. What’s Next in 2012….

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

A startup in a New Market (enabling customers to do something they never could before,) might be unprofitable for 5 or more years, (hopefully with the traditional hockey stick revenue curve,) while one in an Existing Market might be generating cash in 12-18 months. Even more serious, startups can have radically different cash needs.

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

You already have the hockey stick and exponential growth. The primary goal of customer development is to reduce the cost of mistakes. This is basic enough that I don’t think anyone can argue with it – reduce the cost of mistakes. The rest is just fluff. This is my new favorite post on your blog.

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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Always consider the impact of your winning tests on your growth and cost. The cost of experimentation—you hope the upside outweighs the cost. Learn to reframe loss: “ A/B tests are our cost of tuition. It costs money to learn. Takeaways: James Lind: There is a cost, but also an upside. Revert to original.