Occam's Razor

APRIL 8, 2013

If it's the number of invites sent, it's virality. Building shipping costs into a purchase. Notice that this is more central to their business than simply measuring revenue: Airbnb does well if its homeowners do well, and for it to succeed, it needs listed properties to be rented often so the homeowners will stick around.

Metrics 156

Metrics Analytics Lean Churn Rate 156

mobile.smashingmagazine.com

JANUARY 16, 2013

If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. Consider variations of metadata. a circle of friends, special interests, hobbyists, the general public, veterans, newcomers). Scale How big is the information?

Mobile 101

Mobile HTML Flash Software Review 101

ConversionXL

DECEMBER 9, 2013

In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. This copy is perfect for a buyer that values appearance more than cost or comfort. image sources.

Sales 126

Sales B2B Campaign Video 126