Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Go to the Reporting section of our Store Demo account, click on Conversions in the left nav, then Ecommerce, and now Overview. You spend money on SEO and PPC. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

Oh, and everything has a CPA (not just your paid search or display/banner ads). If you are doing SEO then you are likely paying for someone. Kill things that don't have an optimum CPA. But because you are running a bigger and more complex business you'll also measure… Acquisition: CPA. Acquisition: CPA.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Generating awareness through SEO. SEO can be used to raise awareness through guest posting , too. . Cost per acquisition (CPA). Total media spend / new customers acquired via media = CPA. Lifetime value (LTV).

Customer 140

Customer Marketing Social Media CPA 140