Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. When designing social surveys, make sure you’re asking the right thing of the right people in the right way. Focus on asking the right thing the right way.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! At this point you'll be a little confused about some metric or the other. Awesome, right? Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? Understand why I believe that as designed the default position based model is sub-optimal. You may be getting a lot of conversions, but the CPA can kill you. You do too.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Observations -> Inferences -> Design Decisions. You may have one observation and then multiple inferences, which would result in multiple design options. The best designers never stop at the first inference. Useless measures and silly metrics. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

Generating awareness through PPC. To build awareness through PPC , it’s best to focus on high-intent traffic and carry this strategy into the consideration stage. Your marketing funnel strategies in the previous stages are designed to bring prospects to this point. You can do this by tracking metrics and user behavior.

Customer 140

Customer Marketing Social Media CPA 140