Occam's Razor

AUGUST 12, 2013

But how do we distribute credit for the conversions across all those channels? The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151