Startup Professionals Musings

SEPTEMBER 26, 2014

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

Startup Professionals Musings

MARCH 3, 2018

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

YoungUpstarts

JANUARY 13, 2016

If you work in the skilled labour sector, sending employees round to canvas your services is the perfect way of getting in front of potential customers, you can either opt for flyers to post through letterboxes or go one step further and knock on doors with a sales pitch. Guerilla marketing. Donate products/services to local charities.

Guerilla 100

Guerilla Marketing Distribution Networking 100

Gregg Fraley, Author of Jack's Notebook

OCTOBER 12, 2012

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. If you can’t make the sale, well, you can always get a dog. Hollywood Innovator, Lucille Ball. Birthing the Baby. I hope by now you’ve got a specific business idea in mind.

Guerilla 87

Guerilla Seed Money Small Business Partner 87

Startup Professionals Musings

NOVEMBER 1, 2015

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Gregg Fraley, Author of Jack's Notebook

NOVEMBER 24, 2014

Maybe you want new business ideas, sales ideas, product improvement ideas, process enhancement ideas — tell them what you want — and start tracking what comes back. If you can be specific with your question to the group, great, even better, but it starts with just opening the door. Let your people know that you want ideas.

Guerilla 105

Guerilla Operations Framework Salary 105

Women Entrepreneurs Can

JANUARY 4, 2021

You might even want to think about using some guerilla marketing tactics to draw attention. Similar to an open house, the smell of baked goods reminds people of home and makes them feel more relaxed. It can draw people towards your stall over others that might be available instead. Get the Right Manpower.

Guerilla 52

Guerilla Social Media Campaign Hiring 52

www.inc.com

JULY 9, 2010

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc. As an instant-messaging and social media service, Meebo never really had trouble finding and attracting talent.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Gregg Fraley, Author of Jack's Notebook

JULY 15, 2014

Unless Big Data is doing cultural analysis on a global basis it can’t tell you how, say, the democratization of the market will impact your sales in 2020. These are the weak signals that hold the promise of new opportunity or sure disaster. Big Data can’t tell you there is a good chance there will be a blight in banana production.

Guerilla 91

Guerilla Analytics Mobile Design 91

infochachkie.com

DECEMBER 5, 2011

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales. Sales (13).

Naming 40

Naming Technical Review Product Product Name 40

Steve Blank

NOVEMBER 19, 2009

However, in catching up with the VP of Sales of Ardent last night, I was reminded one of the few times I did return for closure. In my career I’ve been involved with lots of sales deals, and for some reason losing this was the one deal I never forgot. It was for sale on Ebay. I liked to fail fast, move on, and not look back.

Silicon Valley 185

Silicon Valley San Diego RSS California 185

Growthink Blog

JUNE 2, 2011

And he had the sales skills to convince mom and son Bieber to fly to Atlanta. We call that guerilla marketing. Bootstrap, do guerilla marketing and get PR. Now, not only did Scooter recognize the opportunity, but he had classic entrepreneurial persistence. But Scooter persisted. And Scooter introduces Bieber to singer Usher.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

infochachkie.com

SEPTEMBER 24, 2011

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Sales (12). Guerilla Marketing Fail – What I Learned From The Austin Police. |.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Up and Running

APRIL 5, 2016

The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. Offer discounts, giveaways, or sales for your grand opening. Consider holding a VIP night or soft opening. If you’re holding a grand opening, be sure to make it special for those who attend.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

crowdSPRING Blog

SEPTEMBER 13, 2010

And skyrocketing sales for the new chicken sandwich BK was hawking. How a small business used a guerilla tactic to build buzz and drive traffic. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media. What can a small business learn? Patience, Grasshopper.

Viral 107

Viral Campaign Small Business Guerilla 107

ConversionXL

AUGUST 4, 2020

But, broadly speaking, the following act as crib notes for things you typically want to ask: Sales team. Show me how leads come into the sales team. Walk me through your process for outbound sales. What impression does the sales team give of the company? What does Google Analytics consider a sale?

SQL 117

SQL Software Review Agile Metrics 117

crowdSPRING Blog

JULY 21, 2016

Brands can host a goofy live video feed where they stage some guerilla marketing efforts, like a flash mob doing a choreographed dance. Podcasters doing live recording sessions can supplement their efforts by offering a short live feed on Facebook to help drive ticket sales and attendance at future live recording sessions.

Video 48

Video Hosting Social Media Guerilla 48

www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? The former focussed on biz.

Technical Review 51

Technical Review Startup CTO Hire Cofounder 51

YoungUpstarts

OCTOBER 16, 2017

Stats say that freebies can boost sales by as much as 2,000%, and this percentage makes all your investments worthwhile. Basically, people who receive free samples from you feel the impulse to return the favor, and they’re subconsciously obliged to purchase something from you, and an interesting study tried to explain this phenomenon.

Flash 162

Flash Marketing Stealth Social Media 162

Up and Running

AUGUST 5, 2014

Be prepared for cyclical sales. You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. Cultivate consumer fans. Selling direct to consumers is now easier thanks to the internet. Profit margins are higher, quantities (and therefore investment) is lower.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

Gregg Fraley, Author of Jack's Notebook

JUNE 13, 2017

But, unlike the darkness of that mythical winter, digital tech is a blizzard of fresh, new capabilities, and new combinations of capabilities, that impact and augment every single aspect of a business, the entire value chain — products, services, distribution, sales, manufacturing, business models – everything.

Artificial Inteligence 48

Artificial Inteligence Technical Review Leadership Analytics 48