ConversionXL

OCTOBER 30, 2021

At the bottom of your funnel, your marketing goal is to turn loyal customers into lead generators. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. This involves harnessing the power of word-of-mouth.

Customer 140

Customer Marketing Social Media CPA 140

YoungUpstarts

DECEMBER 2, 2014

Making this switch will allow companies and employees to save up to $12,000 per employee per year, while offering a better employee health benefit program for recruiting and retention purposes. And how long will it take other professionals, such as CPAs and insurance brokers, to realize the abundant opportunities now available to them?

Software Review 224

Software Review Employee Retention Government 224

ConversionXL

SEPTEMBER 28, 2017

it’s a lead generation website, nothing is sold), conversion rate is the next best thing. At their $39/month price point, this means that a customer generates about $1,800 in lifetime revenue, allowing Constant Contact to make money at a CPA (cost-per-acquisition) of $450.” 2) Conversion rate.

Metrics 121

Metrics Acquisition Conversion Revenue 121