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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Here are just a few things you might look for: Reducing risk in young companies Bringing innovation to the enterprise Designing and running experiments Customer development strategies All conference passes are on sale right now, and you can compare them here.

Lean 165
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

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He's Only in Field Service

Steve Blank

The SCC had been designed into the Mac and became the hardware which drove all the serial communications as well as the AppleTalk network which allowed Macs to share printers and files. It’s one of the subtle distinctions that at times gets lost in the process. Market Type But most startups aren’t in existing markets.

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15 Female Entrepreneurs Share What Changes They Would Most Like to See in Their Industry

Hearpreneur

The short answer was no and whilst many of the businesses present had a large technology component to their company, with custom developed software etc they could not present themselves as a tech company. It seems like everyone around us is constantly shopping, ordering and hiring services they find online or in town.

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How to listen to customers, and not just the loud people

Startup Lessons Learned

But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. It required hearing customers say it over and over again for us to take a serious look, and eventually to realize that social networking was core to our business.