Curation Lead Generation Partner Reference 
Duct Tape Marketing
MARCH 14, 2017
Teach referral generation. It’s imperative that you teach people the best way to refer you and that you teach your clients how to build referrals (hint: showing them this blog post may be a good place to start). You need to make it easy for people to refer you. Build a team of champions. Look for moments of truth.
Duct Tape Marketing
APRIL 11, 2022
Frankly, most of the people that get referred to me are much closer to my ideal customer because my ideal customer is the one referring them. Referred leads were likely sent to you from someone you trust, so you can skip the know, like, and trust stages and jump straight to the try stage.
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Duct Tape Marketing
MAY 29, 2013
You do good work and people want to refer you. Everyone needs content so if you can be the partner that brings content to the relationship building table, guess what? – How many times have you had a great meeting with a potential referral partner only to see actual referrals or working together on clients go nowhere?
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). Twitter is better than RSS – it’s “curated RSS.&# The stream is limited in length and therefore people share links. I covered that topic in my Twitter is RSS post.
Duct Tape Marketing
FEBRUARY 11, 2013
By focusing a great deal of attention on “educating” decision makers at every level, building strategic networks and referral partners, and connecting people in ways that lead to no direct benefit, value is created. 2) Lead defining. Today’s sales professional understands that the larger community dictates ultimate success.
Duct Tape Marketing
JUNE 22, 2021
Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today, and you just have to understand where that is. Make it a plan to reach out to 10 of them a day about potential partnering.
Duct Tape Marketing
JUNE 6, 2018
Sales, lead generation, and customer support are not far behind because those are the things that we want to do the most, but I think you have to realize that there’s a place for social media today and you just have to understand where that is. Create a list using Twitter lists or using something like BuzzSumo.
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