Remove Curation Remove Metrics Remove Sales Cycle Remove Webinar
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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Often, little more than a form fill tells you about the potential for a five-figure sale months down the road. Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analyze and act on that data.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. ABM teams then began curating content and tagging it by use case, industry, and persona. Does your company clearly understand current CAC , LTV, CAC payback period, and other core growth metrics?

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Employee Advocacy: Empowering Your Teams on Social Media

ConversionXL

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.