We Quantified the UX of 5 Bike Websites. Here’s What We Learned.
ConversionXL
NOVEMBER 7, 2016
We know that it means to evaluate something by comparison to the standard, but by what metrics are we evaluating it? We had 102 curated participants do a task on each website – search for and add to cart a particular item. How Do We Do UX Benchmarking? Background and Methodology. Benchmarking” can be an ambiguous word.
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