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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. After waiting for a week or so for the book to make it to Japan, I was very much shocked how impressed I was by the Customer Development Model detailed in the book. ————-.

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

In future posts I’ll describe how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. They never understood Market Type. Why does Market Type matter?

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“Lessons Learned” – A New Type of Venture Capital Pitch

Steve Blank

The presentation didn’t have a single word about Lean Startups or Customer Development. You already have the hockey stick and exponential growth. Your “Customer Development Process&# has really resonated for me. The primary goal of customer development is to reduce the cost of mistakes.

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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

They are long-term bets on the development of a new line of business, a new technology platform, or the creation of a new market. For a little while, the team can resort to the last defense of entrepreneurs in trouble: the promised hockey-stick. Lets return to our team thats failing to hit their targets. Read the rest here.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. As a result, potential customers are being turned away; they can only afford to engage with the customers that are best qualified.

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Hubris Versus Humility: The $15 billion Difference

Steve Blank

In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. Recording video on magnetic tape was developed in the mid 1950’s by Ampex, and had evolved into a consumer-friendly cassette by the late 1960’s. Are you cheaper?

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Make No Little Plans – Defining the Scalable Startup

Steve Blank

Now with customers and early revenue, it was out raising its first round of venture money. Not only did their sales curve look like a textbook case of a VC-friendly hockey stick, but their Lessons Learned funding presentation was an eye-opener.). Customer and Agile development to find the business model.