Customer Development Dilution Engineer Lean 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. You can imagine how well that worked. On the minus side, that has made it a wee bit hard to understand.
View from Seed
OCTOBER 24, 2019
The reality is that if a founder raised every one of these rounds, and lead investors always got their “target” ownership, the level of dilution would be ridiculous. No good investor would want the founder/CEO of a company to have insufficient ownership by the series A, and every founder I know is sensitive to taking too much dilution.
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Startup Lessons Learned
JUNE 15, 2009
Of all the tactics I have advocated as part of the lean startup , none has provoked as many extreme reactions as continuous deployment , a process that allows companies to release software in minutes instead of days, weeks, or months. One is used by engineers to refer to the process of getting code fully integrated into production.
Startup Lessons Learned
OCTOBER 26, 2009
The key to successful integration of customer feedback is to make each kind of collection part of the regular company discipline of building and releasing products. Every time you listen to customers, you fear diluting your vision. Every time you listen to customers, you fear diluting your vision. Expo SF (May.
A Smart Bear: Startups and Marketing for Geeks
JUNE 12, 2012
(from his blog post ) …some civil engineers think the world of project management in their field is ripe for revolution, but do I know enough of them? I talked to 30 people before I realized that a certain idea of mine was a crappy idea, and about 40 people before starting WP Engine. How many should I talk to?
Startup Lessons Learned
AUGUST 24, 2009
And as everyone’s attention starts to focus on those same indicators, their value is being diluted. Just like in the world of startups, we can start to use micro-scale pilot programs, executed in lean fashion, to gather real facts for making ROI decisions about new project investment. 12comments: Dougvs said.
David Teten
OCTOBER 1, 2015
At the same time, a direct equity investment (one where the dev shop acquires a share in the company immediately) puts the founders in a potentially uneasy position of having to dilute their company before a product is built. Recently, HappyFunCorp acquired EastMedia and StartupGiraffe, a company specializing in equity development.
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