Customer Development, Direct Marketing and New York

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Customer Development

Direct Marketing

New York

Introduction to Growth Hacking for Startups

VC Cafe

SEPTEMBER 5, 2012

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

API

API Viral Startup Retention

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

APRIL 7, 2010

Instead, we try to accelerate with respect to validated learning about customers. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. and for which customer? and for which customer?

San Francisco

San Francisco Lean Metrics Design

StartUpRoar

Introduction to Growth Hacking for Startups

Learning is better than optimization (the local maximum problem)

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