Steve Blank

APRIL 9, 2009

At the same time we were educating the press , we began to educate our own marketing department about what exactly we were supposed to be doing inside the company. During the first few weeks I asked each of my department heads what they did for marketing and the company. Titles are not the same as what your job is. This is a big idea.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. And they’ve absorbed and analyzed incredible amounts of information about their topic of concern. A giant fork in the road.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

Steve Blank

NOVEMBER 21, 2016

The students “get out of the building” and test their hypotheses in front of potential beneficiaries using the Customer Development methodology, all while building and updating their Minimal Viable Products. And they’ve absorbed and analyzed incredible amounts of information about their topic of concern. A giant fork in the road.

Silicon Valley 120

Silicon Valley Washington United Kingdom Lean 120

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 107

Greece Customer eCommerce Design 107

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 98

Greece Customer eCommerce Design 98

ConversionXL

JUNE 19, 2014

I’m planning on going to Greece with my family this summer, so obviously the first stop is to Google “Greek travel”. This page tells me nothing about what a vacation to Greece might be like, and if my family hadn’t already made up their minds about going to Greece, we might give up on Greece all-together (think about that for a second) .

Greece 82

Greece Customer eCommerce Design 82