Customer Development Leadership Networking Product Development 
Steve Blank
SEPTEMBER 3, 2009
This post describes how the traditional product development model distorts startup sales, marketing and business development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. Here’s what the product development diagram looks like from a sales perspective.
YoungUpstarts
OCTOBER 10, 2012
Talented product developers. Customer content and engagement built rapid growth in the success of Intel ’s social media and Web-based marketing efforts, increasing “customer contacts” by a factor of tenfold and overall page views by 100x. And fourth, they want to build their reputation and influence in such networks.
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YoungUpstarts
SEPTEMBER 12, 2012
by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “ The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. Close the sale.
Steve Blank
JULY 30, 2009
The SCC had been designed into the Mac and became the hardware which drove all the serial communications as well as the AppleTalk network which allowed Macs to share printers and files. Your Customers are Not Who You Think For years I thought this “million unit chip sale by accident&# was a “one-off&# funny story.
Startup Lessons Learned
FEBRUARY 22, 2009
I went to excellent public schools (so-called science magnets) that had computer classes, which meant they had networked computers that I could use. We also learned that law is code , and that leadership was needed to build thriving communities in a digital age. But I was also very lucky. Theyll take it from there.
Steve Blank
MAY 7, 2009
Win, lose or draw, these students have a life changing experience where they can network and get smarter as they see what good startup thinking looks like. And even if you don’t win, participation in the event itself can open up your network and lead to possible future possibilities.
Startup Lessons Learned
AUGUST 1, 2009
Also SJ's obsession with better taste (positively) contributes to the overall product development process. There are some good anecdotes about Chief Engineers in the Toyota Product Development Book. Some of these reaffirm that they do indeed validate assumptions through interaction with customers.
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