Customer Dividend Metrics Product Development 
Startup Lessons Learned
MARCH 25, 2010
This is the first post that moves into making specific process recommendations for product development. Defective prototype code was as often thrown out (because customers didnt want it) as it was fixed (when customers did). Hence, cutting corners often paid huge dividends.
Startup Lessons Learned
SEPTEMBER 15, 2008
In my experience, the majority of changes we made to products have no effect at all on customer behavior. Thats when this approach can pay huge dividends. The report is set up to show you what happened to customers who registered in that period (a so-called cohort analysis ). First of all, why split-test?
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YoungUpstarts
JULY 7, 2017
Does this expense drive customer satisfaction? For example, it’s not surprising that when store shelves are flooded with new products launched in pursuit of incremental market share and sales, supply chain suffers. Does this expense build relationships (instead of transactions) with customers? As Hershey’s CEO J.
Startup Lessons Learned
FEBRUARY 20, 2009
These changes pay increasing dividends, because each improvement now direclty frees up somebody in QA at the same time as reducing the total time of the certification step. Luckily, I now have the benefit of a forthcoming book, The Principles of Product Development Flow. Interesting post.
ConversionXL
MAY 27, 2022
This value-based model bringing all the right customers to their yard is called demand generation. Stage 1: Target the right metrics for an effective long game. But when executed right, it pays dividends. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue.
Startup Lessons Learned
OCTOBER 19, 2009
Unfortunately, after months or even years of development, many companies discover that customers arent willing to buy their new wares. Thats why some entrepreneurs are trying another approach to product launches: marketing a product online before spending much on research and development or inventory.
Startup Lessons Learned
JULY 2, 2009
When customers are affected, try to have someone who experienced the customer problem first-hand, like the customer service rep who took the calls from angry customers. Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. Otherwise, key details are likely to be missed.
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