Demand Lead Generation Retention Sales Cycle 
ConversionXL
NOVEMBER 23, 2022
Product should be your main channel for customer acquisition, retention and expansion. Modern B2B” Gaetano delivered his insights on which indicators you should use for your demand gen program. He explained how lead generation uses a short term, sales-focused strategy. Then, there’s demand capturing.
ConversionXL
MAY 27, 2022
Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. Without awareness and leads, you’re missing out on opportunities to close sales and grow your business. The metrics.
ConversionXL
JUNE 2, 2022
ABM doesn’t stop at lead generation or new opportunities. Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. Get executive buy-in.
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