Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future.

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

JUNE 2, 2022

For a reasonable return on investment, target higher-value accounts than you would with more conventional demand generation plays. To achieve this level of synergy, Dialpad partnered with Demandbase, an account-based marketing software platform. Demandbase gives salespeople full visibility over lead nurturing and marketing activities.

Marketing 100

Marketing Campaign Email Sales 100

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

Liron – I’ve been in the online marketing scene since 1999, in the last six years has been involved in the online software vertical in the context of affiliate marketing. VC Cafe: Let me undertsand the economics.How do you set the price of a PPC? VC Cafe: And how often do you update the PPC rates?

Networking 111

Networking PPC Advertising 111

Occam's Razor

FEBRUARY 9, 2015

My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? The delta in the above paid search graph, around 300k, is just a part of their winning strategy (which clearly is SEO + PPC, as it should be). million Unique Visitor. million Unique Visitor.

Metrics 60

Metrics Analytics Non-Compete Search 60