ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JUNE 2, 2022

With only 25 salespeople, it also required moving away from “spray-and-pray” demand generation to a more focused ABM. Because of this, even a small deal may warrant a one-to-one marketing approach. It’s not a campaign you can run for a short-time to drive demand and show results in 30 to 60 days. How is your company perceived?

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JULY 1, 2013

An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms). Yet your magnificent search strategy (SEO + PPC) resulted in you capturing such a small percentage of the demand!

Search 135

Search Analytics PPC Green 135

ConversionXL

NOVEMBER 17, 2022

Descriptive analytics can also be used to identify trends in user behavior to gauge demand. The amount you pay for each click on a PPC ad. A high bounce rate warrants further investigation. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106

Analytics Metrics Channel Campaign 106