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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. Another shocking computation is to look at the cost of a direct field sales force: This shows is that it is not unusual for the cost of acquiring a customer to be as high as $100,000.

Acquisition 103
Acquisition Cost Customer Entrepreneur 103
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

APRIL 28, 2020

But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. Since we had a sales development team of our own, we needed to factor in their efforts, too. Our next step was to adapt the funnel to fit our marketing automation platform and sales processes.

Demand 101
Demand Revenue SQL B2B 101
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